Bonn becomes member “Historic Highlights of Germany”
Bonn · Hoping to increase Bonn’s appeal abroad, the city council voted to join “Historic Highlights of Germany.” The association markets German cities internationally and will be at a travel show next week in London.
The City of Bonn will become a member of the association “Historic Highlights of Germany.” City council members decided on the move in their latest session. They hope it will better position the city in light of the increasing number of international competitions and high profile events coming up such as the Beethoven Anniversary 2020. The benefit of belonging to “Historic Highlights of Germany” is that it concentrates on marketing the German cities internationally. It places importance on cities having a successful combination of cultural heritage and lifestyle. Examples of other members include Potsdam and Heidelberg.
Bonn fulfills the requirements for membership in “Historic Highlights of Germany”. Some of the criteria include higher education, 700 years of city history, birthplace of a renowned person, international recognition and a sufficient number of visitors who come and stay overnight.
Victoria Appelbe, director of the Bonn Economic Development Office welcomes the collaboration. She says the marketing strategy of the association includes factors such as cultural experiences for tourists, a mix of modern and traditional, and a contemporary lifestyle. She added that cooperation with other cities is important for marketing in foreign countries as it helps develop an international appeal.
The association visits international travel exhibitions regularly. It will be at the German Travel Show in London next week, presenting German cities to travel industry and media representatives. (Orig. text: ga)
