Drugstore chain DM Organic food proves popular
BONN · A drugstore chain is getting a big boost from its own brand of organic foods. Bonn customers have a healthy appetite for the market.
It seems Bonn residents have taken a big liking to organic food products. Martina Bender is regional director for 32 stores of the drugstore chain DM in the Bonn area and on Monday, she presented the annual figures. With earnings of 135 million euro, they showed an increase of 6.3 percent over the previous year. Alluding to the growing consumption of organic products, she said, “Many well-informed customers live here and many students.”
The chain now offers more than 1,000 organic food products to its customers, 350 of them are a DM brand. Products from organic brand Alnatura are seen less and less on the shelves and by 2016, they should no longer be in the inventory. There have been several related court cases between DM founder Götz Werner and Alnatura head Götz Rehn. Bender commented, “Of course there are many locations with Alnatura fans.”
But the DM company brand is doing surprisingly well in the market. In the past year, a new store was opened and two more are expected in the coming year, one in the HUMA shopping center in Sankt Augustin and one in north Bonn. Three stores in the region underwent renovations in the last year and there are plans to modernize three more in 2017. “DM” has a market share of 23.5 percent in the drugstore sector. (Orig. text: knd)
